Developers
Your hair dye's best friend

The mydentity developers are an essential part of the coloring process. The active ingredient in the developers is hydrogen peroxide, which helps to open the hair cuticles allowing the color to penetrate into the hair. The volume of developer choosen when dyeing hair will determine how light or dark the hair color will appear. Choosing the right volume of developer, as well as combining it with hair dye correctly, will help to ensure that the color turns out just as beautiful as you imagined.