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Hair Color
Change your look or enhance your hair with professional expertise.

The hair dyes by Guy Tang in the Mydentity range allow to change your hair color in the blink of an eye. We've selected all of your favourite colors as well as some others that will really catch the eyes. Read more

Mydentity

Demi Permanent

59ML

Price Pro excl. tax

9,00^€ ^{tax excl.}

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Mydentity

Direct Dyes

89ML

Price Pro excl. tax

10,00^€ ^{tax excl.}

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Mydentity

Permanent Dyes

59ML

Price Pro excl. tax

9,00^€ ^{tax excl.}

See the options

Mydentity

Pack of 24 colorations Mydentity...

Price Pro excl. tax

249,00^€ ^{tax excl.}

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Oxidising hair dyes:

They allow you to color and lighten your natural hair up to three tones which cannot be undone. They are generally used on natural hair to lighten or to camouflage gray hair. Mydentity offers a wide choice of colors from cold or hot tones to best meet your desires all with a professional quality!

The tone-on-tone hair dyes:

They make it possible to color the hair but not to lighten it. Their advantage lies in their discretion if you choose a shade close to your natural color you will have no root effect during regrowth. They are ideal for covering the first gray hairs or for changing shade with discretion. They are also used to neutralize the background of lightening of discoloration.

Temporary hair dyes:

They make it possible to color the hair in a reversible way. Ideal for the first colorings or for extravagant desires that we are afraid to regret. Their often creamy texture and ready to use make them easy to apply. They are removed after a few shampoos and do not alter the nature of the hair.